Weaknesses
As popular and successful as Facebook has been, the site is not without its flaws. Facebook has been involved in a cultura de citas japonesa handful of privacy scandals in recent years, one of which very significantly involved the political strategy firm Cambridge Analytica (Granville, 2018). The firm had gained access to 50 million Facebook profiles while working on Donald Trump’s 2016 presidential campaign, which could then be used to create more effective political advertisements targeted to specific users by examining their “personality, motives, lifestyles, and attitudes and opinions” (Tuten Solomon, 2018, p. 41), a marketing tactic known as psychographic segmentation. Unfortunately, this wasn’t the first instance of Facebook violating the privacy of its users, and it’s likely not the last.
- Distribution of Facebook users in the United States as of , by age group
- Distribution of Instagram users worldwide as of , by age group
Another weakness of Facebook Dating is Facebook’s demographic. When Facebook was in its early stages of development, it was primarily used by college and high school students. Continue Reading
